Hey

Hi, I'm Zoe, a web designer, craft enthusiast, and avid bookworm. I currently work as an Optimisation Designer at Belron International, where I design and run A/B tests for multiple business units to improve online conversion rates and increase the sale of additional products.

Outside of work, you'll usually find me crafting, most often cross stitching which I learned from my Nan, playing board games with friends with Wingspan being my current favourite, or escaping reality by reading a fantasy novel. I'm currently reading Empire of Storms by Sarah J. Maas.